at Dorada
🎯 The Sol Vivo Concept
▼An ultra-premium 4-day retreat combining world-class biohacking with elite pickleball coaching, hosted at a private luxury villa in Costa Rica. Guests receive personalized training, nutrition, recovery protocols, and one-of-a-kind access to two of the biggest names in their respective fields.
The Vision
This is a first edition — designed to prove the model so it can be repeated and refined. Jay and Dr. Vince are prioritizing execution and experience over margin on this inaugural run, with the goal of building a repeatable template for future retreats.
📝 A Starting Point — Not a Final Plan
▼Initial Framework — Open for Input
Everything in this document is Jay's initial ideation following our first conversation. This is a starting framework, not a locked-in blueprint. Ben and Tyson are encouraged to lead the retreat design and have the final say on how the experience is structured — the programming, the schedule, the overall flow. Jay and Vince are here to support and execute whatever vision you design.
Jay is not married to any of the concepts in this deck and is completely flexible on changing anything. If there are elements to add, remove, or rethink — that is exactly what this process is for. For example, if the group decides to add an extra day of activities for guests after the core retreat to increase value and appeal, that is absolutely on the table. The goal is to build the best possible experience together.
⭐ Headline Talent
▼Ben Greenfield — Biohacking & Wellness
New York Times bestselling author, exercise physiologist, and one of the world's foremost biohacking authorities. Ben holds a master's degree in exercise physiology, is the NSCA's former Personal Trainer of the Year, has completed 13 Ironman races, and has authored 18 books including Boundless and Beyond Training. He is the founder of KION and host of the Boundless Life Podcast. Ben will lead guided fitness sessions, design the nutrition plan for the private chef, lead talks on lifestyle/fitness/health, and oversee the biohacking schedule (saunas, cold plunges, IV therapy, recovery protocols).
Tyson McGuffin — Pro Pickleball
5x Grand Slam Champion, 4x National Champion, and 7x PPA Championship title holder with 86 career medals across 101 professional tournaments. Tyson has held world #1 rankings in multiple categories and remains one of the most decorated and recognizable names in professional pickleball. He currently competes on the PPA Tour and plays for the Phoenix Flames in Major League Pickleball. Tyson will lead coaching sessions, play with attendees, and bring his competitive energy to the court that Dr. Vince built specifically for this retreat.
📍 Location Highlights
▼- Private luxury villa owned by Dr. Vince in the Dorada area of Costa Rica
- Pickleball court built on-site (purpose-built for this retreat concept)
- Infinity pool overlooking the Pacific Ocean and mountain canopy
- On-site gym, 2 saunas, cold plunges, movie theater
- Helicopter access from San José (15-min flight vs. 2-hour drive)
- Mediterranean-inspired architecture with private courtyard and fountain
- Via Coletas nearby (~10 min) for host accommodations
See the The Property tab for photos and video of the villa.
📅 Timeline & Status
▼| Milestone | Target | Status |
|---|---|---|
| Talent confirmed (Ben & Tyson) | — | Confirmed |
| On-ground coordinator secured (Matthew) | — | Confirmed |
| Team alignment call (Ben, Tyson, Matthew, Jay) | April–May 2026 | Pending |
| Ben designs schedule & nutrition plan | May–June 2026 | Pending |
| Matthew: vendor sourcing (chef, helicopter, nurses, transport) | May–July 2026 | Pending |
| Property inspection & maintenance check | Sept–Oct 2026 | Pending |
| Marketing & room sales | May–Oct 2026 | TBD |
| Retreat execution | Late November 2026 | TBD |
👥 Core Team & Responsibilities
▼Jay Spall
Originated the retreat concept and recruited all talent. Career background in gene therapy and a number of peptide projects in the health and wellness sector. Managing the business planning, financial structure, and overall strategy. Once the plan is finalized and handed off, sales outreach and guest closing will be managed by Ben and Tyson.
Dr. Vince
Provides the venue and serves as co-host. Available to speak if it aligns with the program. Matthew will independently arrange housekeeping and on-site staffing for the retreat period.
Ben Greenfield
New York Times bestselling author and exercise physiologist with a master's from the University of Idaho. NSCA Personal Trainer of the Year, 13x Ironman finisher, and author of 18 books including Boundless. Founder of KION and host of the Boundless Life Podcast. Designs the full schedule and nutrition plan, leads workouts, health talks, and recovery protocols.
Tyson McGuffin
5x Grand Slam Champion, 4x National Champion, and 7x PPA Championship title holder with 86 career medals. Competes on the PPA Tour and plays for the Phoenix Flames in Major League Pickleball. Leads all pickleball sessions, coaching, and competitive play on the villa's private court.
Matthew (“Matty”)
Jay's point man in Costa Rica. Handles all on-the-ground execution: helicopter booking, private chef sourcing, transportation, nurse/IV scheduling, property prep, vendor management, housekeeping arrangements, and guest concierge services. Will stay on-site during the retreat. Runs Ridge Coast Villas concierge and property management locally.
Carla
Available for scheduling calls between team members and Jay. Contact point for coordinating meetings.
📞 Communication Plan
▼Business Planning
Email — for financial discussions, contracts, and formal updates between Jay, Ben, and Tyson.
Operations & On-the-Fly Coordination
WhatsApp group — Matthew's preferred channel. All logistics run through here.
Guest Communication (post-sale)
Dedicated concierge WhatsApp group for attendees with access to Matthew for real-time needs.
Key Note
Matthew is the single point of contact for all Costa Rica operations. All vendor, property, and on-site communications flow through him.
🏡 Villa Rooms — Guest Packages
▼The villa has 5 bookable rooms. Four are suitable for couples; one is best for a single guest. All packages include the full retreat experience (all activities, meals, biohacking sessions, pickleball coaching, helicopter transport, etc.).
| Room | Description | Package Price | Capacity |
|---|---|---|---|
| Master Bedroom | Vaulted wood ceilings, chandelier, arched alcove, ocean views | $100,000 | Couple |
| Upstairs Suite | Separate suite with panoramic ocean view through arched window | $75,000 | Couple |
| Room 3 | Comfortable room — details to confirm on-site | $50,000 | Couple |
| Room 4 | Standard room — details to confirm on-site | $35,000 | Couple |
| Room 5 | Best suited for single occupant | $25,000 | Single |
Room pricing is estimated and may be adjusted after an on-site property inspection. Final pricing to be confirmed once Matthew completes a walkthrough.
🏨 Host Accommodations
▼Ben & Tyson — Via Coletas
Stay off-site at Via Coletas, approximately 10 minutes by car down the mountain. Private driver provides daily transport to/from the villa. Personal downtime and separation from guests during off-hours.
Matthew — On-Site (Garage Room)
Stays on-site for 24/7 availability. Acts as the on-site concierge and first point of contact for all guest needs.
Housekeeping
Matthew will independently arrange housekeeping staff for the retreat period to ensure daily upkeep, cleaning, and personal service for guests.
🏋️ Core Programming
▼Ben & Tyson Lead the Design
The programming outlined below is a starting framework. Ben and Tyson have full creative authority over how the retreat experience is structured. Jay and Vince will provide whatever operational and logistical support is needed to bring that vision to life.
Biohacking Workouts with Ben Greenfield
Guided fitness sessions tailored to biohacking principles. Ben designs the structure, timing, and approach for each day.
Pickleball Coaching with Tyson McGuffin
Private coaching sessions, drills, and competitive play on the villa's purpose-built court with a world #1 ranked player.
Talks & Education by Ben
Sessions on lifestyle optimization, fitness science, health, and biohacking strategies.
Nutrition Program
Private chef prepares all meals under Ben's guidance — specific ingredients, timing, and biohacking-aligned nutrition plans.
🧊 Recovery & Wellness
▼Cold Plunges
On-site cold plunge facilities. Must be tested and confirmed operational ahead of the retreat.
Saunas (2x)
Two saunas on property — one in the master suite, one in the gym area. Electrical issues to be repaired before retreat.
IV Therapy
Nurse on-site for IV drip sessions. Matthew to source and schedule a qualified nurse in the area.
Massage Services
On-site massage therapists for relaxation and recovery. Matthew to book local professionals.
🎬 Experiences & Entertainment
▼Helicopter Transport
Private helicopter from San José to the villa — 15-minute flight vs. 2-hour mountain drive. ~$2,300 per chopper (4-6 passengers).
On-Site Movie Theater
Available for evening entertainment and downtime.
🚁 Transportation
▼Helicopter — Guest Arrival/Departure
San José → Villa: ~15 min flight. $2,300 per helicopter (4-6 passengers). May require 2 choppers or 2 trips. Matthew to confirm.
Daily Ground Transport for Ben & Tyson
Dedicated SUV (Escalade-class or equivalent) with an English-speaking driver. Available 24/7 for 4 days. Must be premium — no standard taxis.
Important Note on Vehicle Standards
High-end clients will expect high-end transport. The Dorada hill requires a capable SUV. Matthew to secure the right vehicle and a dedicated driver.
🍽 Private Chef & Nutrition
▼Chef Sourcing
Matthew to source a private chef capable of executing Ben's meal plans.
Menu Design
Ben Greenfield designs all nutrition protocols. Chef executes under Ben's guidance.
Ingredient Sourcing
Matthew to confirm local sourcing once Ben provides ingredient requirements. May need specialty items ordered in advance.
🔧 Property Preparation
▼Known Issues to Address
Sauna breaker: Master suite sauna has had electrical breaker issues. Must be repaired and stress-tested.
Gym equipment: Current gym setup is limited. Determine if Ben wants calisthenic-based workouts or supplemental equipment.
General systems check: Every shower, hot water heater, plug, and appliance must be tested 1-2 weeks before arrival.
Pre-Retreat Inspection
Matthew + maintenance crew to do a full property walkthrough 2 weeks before the retreat.
Photography & Marketing Materials
Jay is providing the initial set of property photos for sales materials. Matthew will supply any additional photos or video needed. Goal: 15+ high-quality images ready for marketing use.
🏥 Medical & Wellness Staff
▼Nurse for IV Therapy
Matthew to source a qualified nurse for on-site IV drip therapy. Schedule based on Ben's wellness protocol.
Massage Therapists
Matthew to source local professionals. Available on-call or per a pre-set daily schedule.
💰 Revenue Breakdown
▼| Room | Package Price |
|---|---|
| Master Bedroom | $100,000 |
| Upstairs Suite | $75,000 |
| Room 3 | $50,000 |
| Room 4 | $35,000 |
| Room 5 | $25,000 |
| Total Revenue | $285,000 |
📤 Committed Payouts
▼| Recipient | Rate | Total |
|---|---|---|
| Ben Greenfield | $20,000/day × 4 days | $80,000 |
| Tyson McGuffin | $20,000/day × 4 days | $80,000 |
| Jay Spall | Flat fee | $25,000 |
| Dr. Vince | Flat fee (venue + co-host) | $25,000 |
| Matthew (Concierge) | Flat fee (on-ground coordination) | $10,000 |
| Total Committed Payouts | $220,000 | |
Remaining $65,000 covers all operating expenses. Final profit/loss projection will follow once Matthew provides vendor quotes.
Flexibility on Jay & Vince Payouts
Jay and Dr. Vince are flexible on their take-home amounts. If operating expenses come in higher than expected, both are willing to reduce their payouts to ensure the retreat is executed at the highest possible standard. The experience and reputation of this first edition matter more than personal margin.
Under-Budget Profit Sharing
If the retreat comes in under budget and there is profit remaining after all expenses have been covered, the upside is distributed in the following order:
1. Jay & Vince — up to $40,000 each. Because Jay and Vince are taking the most modest payouts relative to their roles, any remaining profit first goes toward increasing their take-home to $40,000 each (a $15,000 increase per person).
2. Matthew — up to $15,000. Matthew has already proven himself to be an outstanding coordinator, and Jay wants to make sure he is well-rewarded. His base is $10,000, with the potential to earn up to $15,000 if the budget allows.
3. Remaining profit split evenly among all partners. Any profit beyond the above is divided equally — reflecting the partnership this is meant to be.
The long-term vision is to build a repeatable retreat model that can be replicated across multiple locations around the world — systematizing the process so this becomes an ongoing partnership, not a one-off event. Jay and Vince are looking forward to a lasting partnership with Ben and Tyson and want everyone to be well-rewarded as the concept scales.
🧾 Estimated Operating Expenses
▼Budget Available: $65,000
Matthew will provide vendor quotes for each line item below.
| Expense | Estimated Cost | Status |
|---|---|---|
| Helicopter transport (2 flights) | $4,600–$6,000 | Matthew to quote |
| Private chef (4 days + ingredients) | TBD | Matthew to quote |
| Dedicated SUV + driver (4 days, 24/7) | TBD | Matthew to quote |
| Massage therapists | TBD | Matthew to quote |
| IV therapy nurse | TBD | Matthew to quote |
| Ben & Tyson accommodation (Via Coletas) | TBD | Matthew to quote |
| Housekeeping staff | TBD | Matthew to arrange |
| Property maintenance & repairs | TBD | Matthew to quote |
| Gym equipment rental (if needed) | TBD | Ben to advise |
| Miscellaneous / contingency | TBD | — |
| Total Estimated Expenses | Pending Quotes | |
🔴 Immediate Actions (Next 2 Weeks)
▼Share this plan, introduce Matthew's role, confirm the structure, and request a group alignment call.
Via Carla. Purpose: align on schedule structure, introduce Matthew, discuss logistics, confirm roles.
Add Matthew, Ben, Tyson. Real-time coordination channel for all logistics.
Base confirmed at $10,000, with upside potential to $15,000 based on retreat profitability.
🟡 Matthew's Action Items (Post-Alignment Call)
▼Pricing, capacity (4-6 pax), availability for late November. Quotes for 2 flights.
Chef who can execute custom meal plans. 4-day rate including labor and estimated ingredient costs.
Premium vehicle, English-speaking driver, 24/7 availability.
Qualified nurse for on-site IV sessions. Get rate and availability.
Local professionals for on-call or scheduled sessions over 4 days.
4 nights for 2 people. Confirm late November availability.
Jay is providing the initial set. Matthew to take any additional photos or video needed. Target 15+ images.
Source and schedule housekeeping staff for daily cleaning, upkeep, and guest service.
🔵 Ben & Tyson Actions
▼Your Retreat, Your Design
The items below are suggestions based on early conversations. Ben and Tyson have full authority to structure the retreat experience however they see fit. Adjust, add, or rethink as you see best.
Full itinerary — workout times, biohacking sessions, meals, pickleball blocks, talks, recovery, free time.
Meal-by-meal plan for 4 days. Provide to Matthew for chef and ingredient sourcing.
Calisthenic-only or rental equipment needed?
Specify IV drips/formulas for the nurse to administer.
Group vs. individual, skill levels, equipment needs, session durations.
🟢 Pre-Retreat (6-8 Weeks Before)
▼Walk the entire villa with maintenance crew. Test every system. Fix all issues.
Get electrician to diagnose and fix. Stress-test before retreat.
Test and verify cold plunge holds temperature for 4 consecutive days.
Reconfirm all bookings: helicopter, chef, driver, nurse, massage, housekeeping.
Once rooms are sold, add attendees for real-time concierge communication.
🎥 Property Tour
▼Full walkthrough of the Dorada villa — the grounds, pool, court, interiors, and the ocean views that guests will wake up to every morning.
🏔️ The Views & Grounds
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🏓️ The Court
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🛌 The Rooms
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🏋️ Gym & Wellness
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